MARKETING YOUR YOUTH GROUP

MARKETING YOUR YOUTH GROUP.

Would you invite a person to your church? Why?
Do others feel that they can invite people to your church? Why?
What is one group of people you would like to reach? How will you do it?

1. Why market and advertise?

1. Inform people who are currently involved
2. Gain new members.
3. Start new projects
4. Announce Modifications
5. To encourage inquiries
6. Educate people
7. To encourage current members
8. Create interest

2. WHO TO REACH?

1. People in the region.
2. People in your Parish or Church area.
3. People who visit or church or facilities.
4. People in your church.

3. Survey your Congregation/Youth group.

Do I have an idea of who is in my Parish?
What do people look for in a church/youth group?
Friendships, Theology, special interest groups, Parking, family is catered for, Interested in me.

4. SPECIAL INTEREST GROUPS

Write beside these heading what groups we have.
1    ____________________________________________
2    ____________________________________________
3    ____________________________________________
4    ____________________________________________
5    ____________________________________________
6    ____________________________________________
7    ____________________________________________
8    ____________________________________________
9    ____________________________________________
10   ____________________________________________

5. METHODS OF PROMOTION

MEDIA
1. Advertisements
2. Television stories
3. Radio
4. Regional Newspapers
5. Local Newspapers
6. Newsletters

PASSIVE PROMOTIONS
1. Signs
2. Posters
3. Billboards
4. brochures
5. Bulletins
6.T-Shirts
7. Picture displays in local shops schools etc.
8. Direct Mail
9. Letter Box Drops

PEOPLE PROMOTION
1. Welcomers at the Door.
2. Welcomers after the service/group
3. follow up letters.
4. Welcome nights for new people.
5. Orientation packs.
6. Buddy System.
7. Visitation teams

MINISTRY PROMOTION
1. Children (Family Services)
2. Youth (Parent Nights)
3. Bridging Ministries
4. Christmas
5. Easter
6. Special teas
7. Outreach Nights

WORSHIP PROMOTION
1. User friendly Services.
2. Guest Services
3. People to sit with new people
4. Morning tea
5. Name tags
6. Announcements e.g. Mirror in a box

HANDOUTS
1. Simple and easy to read.
2. Pictures in the top or the top left corner.
3. Text to be readable, simple fonts
4. Two or three fonts maximum.

You are to promote the following how would you do it
1. A new youth group for year seven students at high school.
2. A rock concert.
3. A Youth leadership training course.

4. General youth groups.